Posts Tagged ‘Branding’

The First Key Element of Branding is to Create a Great Logo.

Sometimes words alone are not enought. You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer’s mind. That is exactly what a great logo design can do. The logo design will stick in their mind.

Logo Design Tips

Keep in mind that a powerful logo design:

• has a strong, balanced image with no little extras that clutter its look;

• is distinctive and bold in design, making it easy to see at a glance;

• has graphic imagery that looks appropriate for your business;

• works well with your company name;

• is done in an easy to read font;

• communicates your business clearly; and

• looks good in black and white, as well as in color.

The Second Key Element of Branding; Create a Distinctive Tag Line.

A tag line is a three to seven word phrase that accompanies your logo. It expresses your company’s most important benefits and/or what you want your customers to remember about working with you. Think of it as the words you want to linger in your target customer’s mind about you and what you have to offer.

Great tag lines appear to be effortlessly created because they just seem to flow. In fact, creating and refining one takes time, just like designing a great logo. The benefits of taking the time to craft a great tag line lie with the tag line’s stickiness. Great tag lines stick in your memory.

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